The Genesis G90 is a high end luxury limousine which you rather not want to drive by yourself – but you better want to be driven in. The back seat is the place where your life started and where only those arrive again who never stopped moving on.
You're born to be driven.

The Genesis G90 is a high end luxury limousine which you rather not want to drive by yourself – but you better want to be driven in. The back seat is the place where your life started and where only those arrive again who never stopped moving on. You're born to be driven.

Title • You're born to be driven.
Task • 360° global campaign

Client • Genesis

Agency • Jung von Matt

Director • Nicolai Fuglsig
DoP • Hoyte Van Hoytema
Photographer • Kai-Uwe Gundlach

Art Director • Nico Witwicki • Dongik Lee
Creative Concept • Jasmin Scharrer
Copy • Andrea Weißer • Diana Tannos

CD/Art • Rico Noël
CD/Copy • Matthias Hess
Digital • Simon Schafstall • Alexander Heinemann • Denis Feges

CSD/PM • Thien An Nguyen, Karen Kustermann
Postproduction (Still) • Alexander Bouquet, Dominik Schmutzer, Sascha Pabst
Production • MJZ, Sterntag, WIDE Production,
Postproduction • The Mill, Harvest
Music • 2WEI Music

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Teaser (TVC & Social Media)

Teaser (TVC & Social Media)

Social Media

Social Media

Social Media

Social Media

socialmedia-min

Facebook Instant Experience Ads

Website

Website

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