The new Genesis G90 is a high end luxury limousine which you rather not want to drive by yourself – but you better want to be driven in.
The back seat is the place where your life started and where only those arrive again who never stopped moving on. You're born to be driven.
Title: You're born to be driven.
Deliverables: 360° global campaign
Agency: Jung von Matt
Production: MJZ, Sterntag, WIDE Production
Postproduction: The Mill, Jung von Matt/NECKAR; Music: 2WEI Music
Director: Nicolai Fuglsig; DoP: Hoyte Van Hoytema; Photographer: Kai-Uwe Gundlach
AD: Nico Witwicki, Dongik Lee; Creative Concept: Jasmin Scharrer; Copy: Andrea Weißer, Diana Tannos
CD/Art: Rico Noël; CD/Copy: Matthias Hess, Brendan Gallahue
CSD/PM: Thien An Nguyen, Karen Kustermann; FFF: Darek Stöhr; Art Buying: Anusha Atreya
Postproduction (Still): Alexander Bouquet, Marcus Widmann, Dominik Schmutzer, Sascha Pabst
Digital: Simon Schafstall, Alexander Heinemann, Denis Feges
Teaser (TVC & Social Media)
Prior to the launch event two teasers (moving and still image) anounced the date.
Instagram & Facebook ads link to one of six Facebook Instant Experience Ads.
LinkedIn posts target on job title, company, industy, and location.
Instagram & Facebook ads link to one of six
Facebook Instant Experience Ads.
LinkedIn posts target on job title, company,
industy, and location.
Facebook Instant Experience Ads
Campaign, Exterior Design, Interior Design, Convenience, Performance, Safety
Six different ads lead through individual stories that linked to each other to keep the user on the platform itself.
All characters invited the viewer to discover their story and each individual category and little feature of the G90.
An interplay of interactive elements, short videos, cinemagraphs and images.