2024 is all about the Rhythm of Sports. From EURO to COPA and OLYMPIA 24, these sports events have a lot in common, yet each feels, sounds, and vibes differently. For adidas, we developed a comprehensive concept and creative storyline to design their headquarters sell-in showroom, showcasing the latest spring and summer sports fashion must-haves. This immersive phygital experience ignites visitors’ excitement through three stages of emotional tension, goosebumps, and storytelling, all centred around the year’s major events.

2024 is all about the Rhythm of Sports. From EURO to COPA and OLYMPIA 24, these sports events have a lot in common, yet each feels, sounds, and vibes differently. For adidas, we developed a comprehensive concept and creative storyline to design their headquarters sell-in showroom, showcasing the latest spring and summer sports fashion must-haves. This immersive phygital experience ignites visitors’ excitement through three stages of emotional tension, goosebumps, and storytelling, all centred around the year’s major events.

2024 is all about the Rhythm of Sports. From EURO to COPA and OLYMPIA 24, these sports events have a lot in common, yet each feels, sounds, and vibes differently. For adidas, we developed a comprehensive concept and creative storyline to design their headquarters sell-in showroom, showcasing the latest spring and summer sports fashion must-haves. This immersive phygital experience ignites visitors’ excitement through three stages of emotional tension, goosebumps, and storytelling, all centred around the year’s major events.

Title • The Rhythm of Sports (EURO | COPA | OLYMPIA 2024)
Task • Pitch, Concept, Storytelling, Immersive Digital Experience, Installation, Showroom, Sell-In, Creative Direction
Client • adidas
Agency • LIGANOVA HORIZON & LIGANOVA
MD • Manuel Colloseus
CDs • Sebastian Kraus & Paul Schneider 
Senior Art Director • Nico Witwicki & Andreas Wiens
Director Space & Experience • Moritz von Below
Key Account Manager • Teresa Winter
Project Manager • Maja Arsovska
All Image rights belong to LIGANOVA

Title • The Rhythm of Sports (EURO | COPA | OLYMPIA 2024)
Task • Pitch, Concept, Storytelling, Immersive Digital Experience, Installation, Showroom, Sell-In, Creative Direction
Client • adidas
Agency • LIGANOVA HORIZON & LIGANOVA
MD • Manuel Colloseus
CDs • Sebastian Kraus & Paul Schneider 
Senior Art Director • Nico Witwicki & Andreas Wiens
Director Space & Experience • Moritz von Below
Key Account Manager • Teresa Winter
Project Manager • Maja Arsovska
All Image rights belong to LIGANOVA

Title • The Rhythm of Sports (EURO | COPA | OLYMPIA 2024)
Task • Pitch, Concept, Storytelling, Immersive Digital Experience, Installation, Showroom, Sell-In, Creative Direction
Client • adidas
Agency • LIGANOVA HORIZON & LIGANOVA
MD • Manuel Colloseus
CDs • Sebastian Kraus & Paul Schneider 
Senior Art Director • Nico Witwicki & Andreas Wiens
Director Space & Experience • Moritz von Below
Key Account Manager • Teresa Winter
Project Manager • Maja Arsovska
All Image rights belong to LIGANOVA