The Peanuts needed a new ride for their upcoming movie and the Mercedes-Benz V-Class seemed to be a perfect fit. A 360° campaign including a TV commercial, print motive, billboards, a web special and retail communication.
Title • Mercedes Benz x Peanuts
Task • 360° campaign
Client • Mercedes Benz
Agency • Jung von Matt
Art Director • Nico Witwicki
Senior Art Director • Rico Noël