From pitch to IAA 23 within 4 months. For Opel we developed an overall concept including two exhibition stands, a huge content production, a new immersive and digital real-time experience and the press conference. Find out more on: motorshow.opel.com – full project online soon.

Title • Opel IAA 2023
Task • Pitch, concept, exhibition stands, immersive digital experience, real-time, keynote, art direction
Client • Opel
Agency • LIGANOVA HORIZON
ECDs • Alexander Ludwig, Markus Schuhmacher, Daniel Kaiser
CD • Klaus-Martin Michaelis 
Director Space & Experience  • Moritz von Below
PM • Franziska Schippel 
Senior Art Director • Nico Witwicki 
Team • & many more 

Content Production • MAINWORKS
Architecture • STUDIO SASCH

© 2020 nico witwicki