Social-Bee is an organization that helps refugees to get a job faster. But in a stack of applications, it’s hard to stand out. Especially with a gap in your CV caused by an escape. With "The Refugee Résumé“ the real escape route itself becomes part of the overall design. Multiple applications were sent out nation-wide. Together with the refugees, the routes were reconstructed by using Google Maps, GPS data from their cellphones and their experience reports.
Client: Social Bee
Agency: Jung von Matt
CD: Rico Noel, Matthias Hess; AD: Tim Kaun, Nico Witwicki; Copy: Lars Widmann
Awards: ADC 18' - 1x Gold, 1x Auszeichnung; LIA Award: 1x Gold, 1x Silver, 1x Bronze;
Cannes Lions: Shortlist; One Show: 2x Merit; UNDPI Finalist Award; New York Festival: 4x Shortlist